Ascendant Holdings

Ascendant Holdings is a privately held real estate development and investment company with offices in Madison and Milwaukee, Wisconsin.  Partners Matt Prescott and Eric Nordeen founded the company in 2009 after having met years earlier at the University of Wisconsin in Madison.  The company focuses on properties in Southeastern Wisconsin with a heavy focus on the Madison and Milwaukee markets.


Serving as in-house counsel, Mr. Prescott manages all legal matters for the company. In addition to this, his responsibilities include business development, investor and lender relations, and general oversight of day-to-day operations of the company. Prior to forming Ascendant Holdings, Mr. Prescott founded Prescott Development Group (PDG), where he spent 10 years acquiring and managing a retail-focused commercial real estate portfolio. PDG specialized in the development of open air retail centers.

Mr. Nordeen’s responsibilities include business development, financial analytics, investor and lender relations, and general oversight of day-to-day operations of the company.  Mr. Nordeen has a broad range of commercial real estate experience spanning the last eighteen years. Prior to forming Ascendant Holdings, Mr. Nordeen participated in the successful completion of several real estate development projects with aggregate capitalizations in excess of $200 million. He managed all facets of project execution, including raising debt and equity capital. Before his years in real estate development, Mr. Nordeen spent two plus years in the Real Estate Valuation and Consulting Practice at PricewaterhouseCoopers in Chicago. Later, he spent two years in banking where he participated in the origination of over $250 million in real estate development loans nationwide.

While each property they pursue is different there are several constants that are central to their business strategy:  Invest locally, think long term and create value for the community.  These practices are evident in their current portfolio and are central to their Hospitality development strategy.