Today’s traveler craves a connection and demands an experience. Great hotels deliver that. We find what’s special and bring it to life. At Company B, we believe in branding through storytelling.
Company B is a full-service branding and marketing communications firm that specializes in hospitality. We know independent hotels and know that being independent is a lifestyle hotel’s greatest advantage. We discover what is unique about each property we serve. It starts with a proven process of discovery, development and implementation, and results in brand positioning brought to life through imagery, design, voice and guest experience.
Company B has served clients throughout the country in primary, secondary and tertiary cities. Whether an urban market, a vacation destination or the stand-out property in a small community, our work has ranged from complete brand development to rebranding, marketing to special events, social media to highly transactional hotel websites.
At Company B, we’re project managers and creatives. We dig in to learn our clients’ business model, competitive market, branding goals and how to achieve them. Our branding process creates a strong foundation that sets hotels apart. This includes:
• Overall concept development and naming of hotels, bars and restaurants
• Complete brand development and brand standards
• Operationalizing the brand through unique guest touch points
• Design and production of all business, sales and guest materials needed for a successful opening
• Participation in the interior design process to ensure a seamless brand experience
• Website design and development to tell your story and stand out in today’s aggressive online booking environment